Incorporating The 4Ps In Conversation - Example Template & Meaning | Communication

Incorporating The 4Ps In A Conversation - Example Template & Meaning Of The 4Ps in Communication

The 4Ps is a framework used to introduce meetings, presentations, and workshops. The 4Ps are Purpose, Payoff, Preview, and Process. What does each P look like in action?

Purpose - The reason for the meeting

Example: “When we last met, we kicked off a project aimed at identifying attractive international markets for Tungsten’s new lighting apps. The purpose of today’s meeting is to share with you the team’s recommendation and why we think this is the best solution.”

Payoff - What the audience will gain

Example: “By the end of the meeting, we will be a step closer to entry into profitable global markets, and I hope you will all feel confident, clear, and excited that we are approaching this in the best way possible.”

Preview - The major points you will cover

Example: “Today we will discuss why Nigeria should be the first target for Tungsten’s international expansion. We will look at:

(1) The growing demand for high-quality apps in Nigeria, 

(2) The attractive economics, and 

(3) The extremely low entry barriers.”

Process - How you would like to run the session

Example: “We want this to be a highly interactive session. We’ll have plenty of discussions in three rotating breakout sessions. If you have any technical challenges, ask questions in chat.”